Presidential Brokerage Marketing
Click HERE to see when and where we air our programming on the radio.
Do you work for a cookie-cutter "big box" firm?
Now you can enjoy a professional atmosphere where YOUR ideas count. Think "out of the box" and reap the rewards you've worked hard to reach.Ask yourself, What does my current firm do to help build my business? When was the last time I was delivered a list of leads and prospects? Is my current firm recognized and respected in the community? How do I get in front of more people to make presentations and be a more effective adisor?
Join a firm that helps build YOUR business! Here's how ...
Radio presence on 5 premiere Front Range stations
- Regular live updates from Presidential's offices for Denver's ABC affiliate, Channel 7 News
- Professionally prepared, approachable weekly Market Commentary and proprietary Market LightSM (Market Analysis in a PictureSM) available in print and email
- Dynamic, professionally maintained webpage – you can have your own professional video on our webpage. Clients love it!
- Client contact management system
- Community involvement
- Because we care about quality of life for clients and ourselves,
- the Healthy-Wealthy-Wise monthly newsletter produced by Randy Gradishar, former All-Pro linebacker with Denver Bronco and now Presidential’s Lifestyle Coach
How radio marketing works: If you think marketing is expensive ... try doing without it!
Don't worry, you'll have some skin in the game.
Presidential typically pays for the large majority of radio costs – but Reps contribute directly, too, based on a three-tier system. As an advisor new to the firm, you will take part on level one. As your production and effectiveness are demonstrated, you will have opportunity to participate at even higher levels.
Radio leads are warm leads. Listeners – typically loyal to hosts and formats – develop a knowledge and appreciation of who Presidential is and then give us a call. A lot of the hard work is already done for you. We establish familiarity and credibility before you get that lead other firms struggle hard for.
To make it even simpler, as leads come in, they are input into Smart Office contact management system and are quickly available for FA’s accessible via our LAN network. FA’s also are assigned advisor of the day and receive the call-ins – and drop-ins – for that particular day.
Experience counts. Presidential has been doing interactive, educational, radio programming since 1991. Judge the effectiveness of the program for yourself. It is extremely successful for opening new accounts, raising new assets, and is the life blood of our generating the majority of our new business. It allows us to market in all the other important areas, such as electronic, corporate, or special events. All programs in other geographic markets may be different, so ask for details; all programs are regularly monitored by compliance and management so we can does things right. To find out more about a specific market, program, or how an FA qualifies for airtime please give us a call.
Mining CPA’s for referrals
CPAs can be a great source of new business – but they are naturally very hesitant to work with financial professionals they are unfamiliar with. That's why our system is so important to be at a firm who knows the ins and outs of tapping this important referral source. We have a new program offered through Table Bay Financial which is called CPA Advantage. Training for this program is currently underway, with our first event scheduled for June 10th. It has proven to be very successful with a 3 year track record.
Seminars
Presidential has a host of ready-to-go seminars. Where some firms and/or advisors struggle to get 10 or 15 prospects into a room, ours workshops and seminars typically attract 90 to 100. Special seminars – such as bringing Ed Slott ("America's IRA Expert") into town can top 400 attendees. Most of our meetings are cooperative efforts, participated in by the entire office. Timely topics range from Estate Planning (presented by local legal experts), To Roth or Not to Roth, Is your IRA an IOU to the IRS and others. The firm typically sponsors (pays) the events and we use our radio resources and data base to fill them. To see current scheduled events, visit www.presidentialbrokerage.com |
